If you are building a brand then it is important to let the people know about it. The more people know about your brand, the more reliable it will become. There are many ways to boost brand awareness and one of the top ways is by making social media handles.
Most of the youth in India are quite active on social media platforms like Twitter and Instagram and this fact makes it vital for all the upcoming and booming businesses to have a presence over social media.
In case, if you are planning to make an Instagram account for your brand, then you should know that it takes a lot of time to acquire a huge base of followers and it does not happen overnight. When you are building an Instagram page, you must understand that the number of people who see your posts and interact with them will determine your brand engagement as well. The number of unique users who will see your post each day, and interact with your content will determine the reach of your Instagram page. You can find your impressions, reach rate, reach, and a lot more over the Instagram analytics section. Instagram reach is crucial as it tells you whether your marketing strategy is correct or not, whether the audience is finding your services useful and effective, and much more. There are several ways to increase your reach organically. People use hashtags in their posts to categorize their content so that it can be seen by their target audience.
But how do you know which hashtag is the best for your content?
There are some very easy tips that everyone can apply to their daily content and increase their reach rate exponentially.
Follow these proven tips to easily boost your Instagram reach organically
Search it up on google:
Google is the perfect place to find answers to all your queries. It also keeps you informed about the latest tags that are trending over Instagram. When you search for tags online over Google, you can learn about the latest tags that people are using over their Instagram pages. You can have a look at all the tags that are trending for a particular niche. There are ways to search for a tag on Google.
When you are looking up hashtags regarding a particular topic, type for a tag without hashtag and spaces in the google search engine. Have a look at the results. You will notice that Google will display all the latest and trending tags that are related to your search query and are trending over Instagram. You can also find a list of all the tags that are generally very popular by searching over Google or discussing it with the SEO companies in India as they keep researching new trending keywords and tags.
See what tags the experts are using:
There are several Instagram pages that each one of us follows because they inspire us. These can be pages of famous brands, your competitors, or even the most popular companies in your niche, these can also be big companies or even service providers that you find influential. The idea is to have a look at their tags. Suppose, you are a startup that sells apparel then you can have a look at the best brands with popular Instagram accounts like H&M. You can take inspiration from the tags that they are using over their social media account. You can apply similar tags to your posts and increase your reach without much effort.
Check the tags that your audience likes to follow:
The best way to engage more audience with your posts is by showing them what they like. When you post more content that your audience wants to see, then you will undoubtedly see an increase in your post engagement. The best way to find the perfect hashtags is by knowing the tags that your audience is using. Observe your audience and see where they are showing their interest. Is there a trending topic that they are talking about? Check the tags that they follow and use them as your hashtag. On Instagram, you can add up to 30 tags but on average, 11-12 tags are enough to boost your reach. If the tags are relevant, then it is easy to attract the right audience and further improve the brand visibility as well.
Use long tail hashtags:
Most people end up using the tags that are trending over Instagram or have been used by many people. This is the main reason why most people end up applying the overused hashtags to their posts. When you add these tags to your posts chances are that your posts might get lost in the traffic. This is the reason why you should choose long-tail tags because they are more specific and topic-oriented. Longtail hashtags will help to make your posts look more audience-specific and targeted.
When you add a long tail tag to your photo or content, chances are that the right audience will find you with great ease. It is the most organic and authentic way to increase your reach without having to use more tags. Instead of using common tags that are trending for different niches, make sure that you apply a few long today tags that are very relevant and related to your content. This step will allow you to easily reach the masses and make your own identity over Instagram with ease.
Do let us know if you are looking for the best digital marketing agency in Gurgaon or near you to discuss what should be the Instagram promotion strategy to opt for by calling: 9718145900