Affiliate Marketing / Performance Marketing

Performance Based Marketing

Approx 70% of the total spend of advertisers in the online industry is covered by performance or affiliate marketing. Lots of brands and companies have started to appreciate it, but it’s not just a great-to-have strategy. You ought to hire an affiliate marketing agency or ad network. The smartest investment makes sure that your product will be promoted with assured performance over media channels like: email, diplay, ppc, programmatic.

Any digital marketing firm can promote your products over the internet, but performance based advertising is the trick that bridges the gap between media planning and success tracking technology done by ad networks in india

Overview

You have created the perfect product, and now you need the perfect advertising strategy to create a buzz in the market and get conversions or sales. Your next step would be looking for the best marketing efforts but one thing that most businesses ignore is performance based advertising.

Challange

The big time challange with affiliate marketing is quality which is lacking with most digital agency and ad networks. Its agency/network responsiblity to filter down the quality at their end as they are capable in doing this.

Your steps to success will obviously start with defining the goal, but choosing the right affiliate network and monitoring the campaign with comprehensive optimization of ROI makes affiliate marketing the perfect strategy. The role of the performance marketing agency is far different from a traditional marketing firm, and it can be seen by taking a look at the benefits of hiring the best performance agency in India.

How can affiliate agency help to outrun competitors

There is a huge surge in the trends and techniques of online marketing in India, however, the most important growth factor is still overlooked. Let us help you to know how this underrated growth sector, performance marketing or affiliate marketing, can help you change your image online.

Affiliate marketing agencies host various cost per campaigns like lead (CPL), sale (CPS), visit (CPV), click (CPC), install (CPI), impression (CPM) and many other campaigns based on advertisers need. Advertisers only pay when a predefined goal is achieved.

Our Affiliate Marketing Methodology

Here is a list of most popular affiliate programs you can adopt for inviting your potential customers:

  • CPL Campaign (cost per lead campaign): If you already have traffic then CPL works significantly well; here you have to pay whenever a customer provides contact info.
  • CPS Campaign (cost per sale campaign): This sort of campaigns promise an unlimited number of new customers. It is a low risk campaign that provides commission when a lead is converted into a purchase.
  • CPV Campaign (cost per visit campaign): You can go with CPV campaign if you are looking for contextual targeting. You are going to pay for video views in your ad campaigns. A view is counted when your ad is viewed for more than 30 seconds and if you bid higher for max CPV, your ad will get more chances to appear.
  • CPI campaign (cost per install campaign): It is yet another performance based strategy that takes your business to the next level with mobile applications. The efforts are made to drive installations based on fixed bid rates.

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